"Haberdashery for the Southern Gentleman"
Even before SOUTHERN GENT launched at the beginning of the year, I have been inspired by the brand built by Reagan Elizabeth Hardy and Emilie (Emmie) Claire Henderson, Southern Proper.From Emmie's years growing up on a farm in Tennessee and Reagan's childhood in North Carolina, their shared experiences - from the country to the coast - inspired more than another clothing company, but a lifestyle brand that perfectly captures the spirit of the South.
Described as "southern heritage and classic haberdashery," Southern Proper believes it's "the tradition of sophisticated and influential attire...for field or fancy, [that] men of the South are always well-dressed."
Naturally, there is a lot I love about Southern Proper: strong Southern imagery, seasonal and regional designs (Mint Julep in Green/Steamboat in Yellow/Magnolia in Navy), the quality of product, how well they actually tie, and their customer service/response time.
But what draws me in and checking back regularly is the beautiful and brand-building graphics, captivating photography and well designed website that creates the quintessential backdrop for their products to take center stage.
Southern Proper's turn-of-phrase for naming their products and collections is extraordinary, from the Beau Collection (above top) to the Gent Collection (above below)...
...to Southern Drawls (boxers), Frat Hats, Proper Polos and Sweet Tees (my favorite - Beau Basics) clockwise from top left.
The majority of the products are for the gents, but they didn't leave out the belles. Reagan & Emmi say: "Look your best, but more importantly, hang your arm on someone who looks his best too" and provide Belle Bands, Proper Polos, Sweet Teas, and a rather new addition Proper Pearls to do just that.
And while they have a captivating website, exceptional products, and a solid brand, don't think Reagan and Emmie are resting on their laurels - from giving back through their foundation Fashion for Farming, launching the new Cotton Collection and publishing a new blog, Pransey Proper, they are building a solid reputation above and below the line.Image Credits: Southern Proper, LLC.
11 comments:
1. Frat Hats = ROFL
2. Sweet Tees = Awesome
3. No retailers in Charlotte = Missed Business Op.
Great find, and good to have to back to blogging sir.
Great find. Would have loved to have this site when I was trying to describe UVA alumni attire at bonfire parties. And I LOVE the Southern Drawls...
Three thoughts:
1. The yellow magnolia bowtie is one of my favorites in the collection
2. "Look your best, but more importantly, hang your arm on someone who looks his best too" --LOVE IT! (added this as one of my favorite quotes on my facebook wall when you first showed me the site)
3. Can you order the men on the site as well as the clothes? We need more boys like this Miami pronto!
DCM
P.S. Heard "Sweet Southern Comfort" on the way home from the gym this morning then read this post..going to be a southern kinda day:)
Southern Proper makes very good stuff. I have three polos and a couple ties. My eye is on the 'Cotton Pickin' tie: http://www.southernproper.com/store/gentlemen/gents/cottonpickin-gent.html
LAS: ROFL?
DCMuller: Yellow Magnolia - me too and don't have it. Holiday gift 2009?
JRS: How do their polos fit, haven't been able to try them on? Cotton Pickin' is awesome. Add that to your holiday 2009 wish list.
ROFL = I'm probably showing how young I am with this but..."rolling on the floor laughing". After typing that out I think kinda childish...strike that from the record, haha.
Love Southern Proper! I bought my hubby the black lab tie and the shotgun/shell tie. And, I purchased a frat hat for myself, just for kicks. Great company.
DAM: the polos fit well. They are not as boxy as Brooks Brothers or VV, but they aren't overly-slim. They fit a lot like Southern Tide (another good brand).
Southern Tide is much better. I don't see the quality in Southern Proper.
JRS: Thanks for the update
Anon (3:24): If you are going to be negative, man up and at least choose a faux moniker.
Wow! What a great find! I love the black dog with the bow tie logo! New Classic!
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